Free guide, The Secrets to App Success on Google Play, by Google

A downloadable guide to help developers find success with your app or game business on Google Play. In it, you’ll find features, tips, and best practices to help you build an effective strategy.


The guide is separated into the following sections:

• Publishing on Google Play — using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide.
• Quality — The fundamentals of building a great app and an insight into the Google Play guidelines and policies.
• Discoverability & reach — Maximizing your app's discoverability and reaching the widest audience possible.
• Engagement & retention — Converting installations into active users and improving user retention.
• Monetization — Monetization strategies to generate ongoing, growing revenue streams.
• Measurement with Google Analytics — Understanding your users and improving your app experience, conversions, and marketing.
• Going global — Launching your app in local markets around the world.

Download the guide in PDF format, or get it on Google Play.